Guides for home bakers
Clear, practical guides to costing and pricing your baking, with the calculator never more than a click away.
Cornerstone guide. Walks through ingredients, packaging, labour, overheads, and margin, then links to every calculator. The hub the other guides and calculators point back to.
How Much to Charge for a Cake in the UKHigh-intent money term. Method-based answer up top, then the cake calculator embedded, then worked considerations.
How to Cost a Recipe AccuratelyExplains cost-per-unit, unit conversion, and yield. Sells the core product idea: cost once, recalculate forever.
Margin vs Markup: What Bakers Need to KnowEducational. Clears up the most common pricing mistake and shows why the difference changes the price. Ties directly to the calculator's margin setting.
The Real Costs of a Home Baking Business (UK)Top-of-funnel. Covers ingredients, packaging, energy, insurance, and registration as cost lines, signposting official sources rather than giving legal advice.
Wholesale vs Retail Pricing for BakersFor bakers selling to cafes and shops. Explains trade tiers and margins, mapping straight onto the public and trade price tiers in the app.
Packaging and Postage Costs for Postal BakesLetterbox vs parcel formats, food-grade inner packaging, and how to fold postage into a price. Links to the brownie calculator.
Why Home Bakers Undercharge (and How to Fix It)Emotional, shareable piece that names the labour-and-confidence problem the product solves. Strong candidate for community sharing and AI citation.